ABA Report:
The State of Social Media in Banking 2019

See what nearly 430 bank marketers had to say when asked questions such as:

  • Is it important to equip your sales personnel with social media accounts?
  • What challenges do you face when implementing your bank's social media initiatives? 
  • Does your bank measure the impact of your social media use?

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Additional Reads:

Why Your Bank's Marketing Strategy Should Start With Social Media

Here's How Mortgage Lenders Can Use Social Media to Pull In Customers